Tammy Bartel

The Origin Story

If you’re here, you already know the vibe. You’ve either planned an event with me, attended one of my launches over the last two decades, or heard the stories afterward. I’m Tammy Bartel - a storyteller who believes the best brand reputations are built one great party at a time.

My career didn’t start in a boardroom; it started at a Taco Bell I had to walk to because I didn’t have a car. I wanted to work at the movies, but I ended up with a Baja Blast and a lifelong friend. That’s been the theme ever since: people. I was the kid who got in trouble for talking in class, unknowingly prepping for a future where "talking to anyone about anything" became my greatest professional asset. From Product Development to PR, my role has evolved, but my mission hasn't: I find new ways to tell the same human stories.

The Portfolio

My Story

I don’t just “organize” events; I create immersive journeys. Whether it’s giving a beauty launch a rock-and-roll edge, taking guests on a risqué search-and-discover mission, and, yes, even throwing a party for dogs, I make sure everyone leaves with a story to tell.

I believe every object has a story…where it came from, who gave it to me, and why it matters. I bring that same collector’s eye to my work. Whether I’m working on a friend’s indie movie or a multi-million dollar product launch, I’m obsessed with the “why” behind the “what.”

My Work

Urban Decay Global Tours
From Stay Naked to the Naked Cherry Hollywood Launch.
Sephora Exclusives
Creating the "bom-dot-com" experiences for the world’s biggest beauty community.
Rock-n-Roll & Dog Days
Featured for innovative event production, from Alice in Wonderland themes to Royal Canin activations.
Cause-Driven Impact:
Proudly working with Stand Up for Skateparks and various non-profit initiatives.

The Intermission: What's Next

Find Joy in the “In-Between”

Since I was 16, I haven’t had more than a month off. I worked because I thought “busy” was the only way to succeed. Now, I’m taking a strategic pause. I’m figuring out who I am again, rediscovering the joy in things I never had time for, and deciding what kind of ethos I want to surround myself with next.

I’m looking for my next “North Star”, a company and a crew that values friendship with vendors, authenticity in PR, and the courage to do things differently.

Let's Talk