I BUILD THINGS
PEOPLE REMEMBER
From global product launches to creator communities, I have spent 25 years turning ideas into experiences people still talk about.
My Origin Story
I’ve always believed life is too short to spend 40 hours a week somewhere that doesn’t inspire you. I’ve been lucky enough to build a career at places I genuinely wanted to be.
While working at Urban Outfitters in 1996, I discovered a little makeup brand called Urban Decay. It didn’t look like anything else I had seen before. UD had attitude, a sense of humor and a commitment to not testing on animals which resonated with me. I fell in love with the brand long before I ever worked there.
A few years later, while visiting with friends over the holidays, someone that worked in-house at Urban Decay casually mentioned she got promoted and they were looking to fill her role. I wasn’t looking for a career yet, I was looking for the chance to work for a company I truly believed in.
Joining UD was not part of some carefully planned out career path. It was just the next place that felt right. What I didn’t realize at the time was that walking through those doors would change the course of my career. Over the next 25 years, I found my place creating launches, events, partnerships and experiences that transformed products into stories people wanted to be part of.
That’s still what excites me today.
Things I've Built
Allen’s Boots Takeover
Lip Bond Launch Party
Makeup Masterclass
Mr. Beef Takeover | Chicago
I’m a collector at heart. I believe every object has a story…where it came from, who gave it to me, and why it matters. That curiosity shapes everything I create.